DiversePixels

Creating The Brand For My Own Etsy Shop.

DiversePixels

Creating The Brand For My Own
Etsy Shop.
diverse-hero copy

The Project

As I started getting back into Illustration, I began to get more and more comments from friends and family about selling my work on platforms such as Etsy. This became reality when my wife 'blackmailed me' with the ultimatum that if I wanted an Apple iMac then I must open an Etsy shop. With that all set up, now all I needed was a brand!

The Project

As I started getting back into Illustration, I began to get more and more comments from friends and family about selling my work on platforms such as Etsy. This became reality when my wife 'blackmailed me' with the ultimatum that if I wanted an Apple iMac then I must open an Etsy shop. With that all set up, now all I needed was a brand!

Project Aims

  • Create a professional brand
  • Needs to express key values
  • Easy to adapt for numerous needs
  • Stand out from competitors 

Initial ideas

I knew at the start that I wanted the logo to be a mark that could be used as a stamp or icon. With this in mind I started designing rough ideas for what the logo mark could be.

Initial ideas

I knew at the start that I wanted the logo to be a mark that could be used as a stamp or icon. With this in mind I started designing rough ideas for what the logo mark could be.

logo-ideas-set1
logo-ideas-set2
Artboard 29@2x

Chosen logo mark & type

Once I was happy with the logo mark, I quickly added some colour and worked on the font styling for the shop name. Looking back, I admit I rushed this stage as I wanted to get the shop live as soon as possible. The fonts and colours were parts of the brand I always wanted to revisit when I had more time. The priority was getting the shop up running and selling.

Re-visiting the logo!

As I mentioned, I always wanted to revisit the fonts and colours used on the brand as I wasn't truly satisfied with them.

Once I had time, I started this process from scratch. I identified what sorts of customers I was aiming for and also what I wanted customers to think and feel when they saw my logo and brand. Through this process, I narrowed it down to three words that described what I wanted my brand to be:

Fun, Creative, Professional

With a focused strategy, I now started to experiment with different fonts and lock ups.

Re-visiting the logo!

As I mentioned, I always wanted to revisit the fonts and colours used on the brand as I wasn't truly satisfied with them.

Once I had time, I started this process from scratch. I identified what sorts of customers I was aiming for and also what I wanted customers to think and feel when they saw my logo and brand. Through this process, I narrowed it down to three words that described what I wanted my brand to be:

Fun, Creative, Professional

With a focused strategy, I now started to experiment with different fonts and lock ups.

Re-visiting the logo!

As I mentioned, I always wanted to revisit the fonts and colours used on the brand as I wasn't truly satisfied with them.

Once I had time, I started this process from scratch. I identified what sorts of customers I was aiming for and also what I wanted customers to think and feel when they saw my logo and brand. Through this process, I narrowed it down to three words that described what I wanted my brand to be:

Fun, Creative, Professional

With a focused strategy, I now started to experiment with different fonts and lock ups.

Artboard 37@2x
Artboard 33@2x
Artboard 32@2x
Artboard 31@2x
Artboard 38@2x
Artboard 36@2x
Artboard 34@2x
Artboard 30@2x
Artboard 35@2x

The Chosen Lockup

The Final Lockup

diversepixels-selected-logo

Making The Logo Responsive

logo1
logo2
logo3
logo4

Alternative Lockup

Alternative Lockup

logo alt

Logo Marks

Logo Marks

logo marks

Choosing the colours

Once the logo was locked down, I started experimenting with colours. They needed to express the key words I wanted my brand to stand for. I used the website coolors.com to help me come to the below colour choices. 

Choosing the colours

Once the logo was locked down, I started experimenting with colours. They needed to express the key words I wanted my brand to stand for. I used the website coolors.com to help me come to the below colour choices. 

yellow colour
lightgreen colour
grey colour
lightblue colour
green colour
blue colour

Fleshing Out The Brand

Colours and logo finalised, now was the moment to fully flesh out the brand. This included choosing a flexible set of fonts and patterns.

Fleshing Out The Brand

Colours and logo finalised, now was the moment to fully flesh out the brand. This included choosing a flexible set of fonts and patterns.

Fonts 

Title font
Title font
font3@4x
Body font
Body font
font2@4x
Decorative font & watermark
Decorative font & watermark
font4@4x
Decorative font
Title fonts
font1@4x

Patterns 

headshots
sky blue pixels
watermark-blue

Using The Brand...

instagram multi
thank-you
firmino
salah
etsy-screen

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