I designed pitch visuals to support our tender for the Aston Villa main website. The designs were for a potential new homepage, a live match takeover and a player profile design.
We won the tender and upon starting the work I created wireframes for all the website templates from a mobile first approach. Once the wireframes were signed off they were passed to Villa's internal design team to build upon. The result of this collaboration is the current: www.avfc.co.uk
I worked closely with The PFA to create a minimal design for their new website. The new website allows The PFA to promote the great work they do for footballers and charities more easily and give them the flexibility to create content much quicker than they could before.
The website also features a transfer list which players can put themselves on and add their playing stats for potential buyers to view. The PFA also now has the ability to promote their end of season player awards. Visit at: www.pfa.com.
As a Liverpool fan, I was particularly excited when I was given the opportunity to lead design on the pitch visuals for the new LFCTV GO.
This pitch work was for the Red Bulls football competition. I came up with visuals for the different stages of the competition. Pre-competition would highlight the event, its rules and push people to sign up their teams. During-competition would keep people updated by showing current standings / results along with key news, video and social content.
I also came up with a fantasy football style competition to generate interest for people not competing. Each person would get allocated a random 5 players from the teams submitted to the competition and depending on how they played each person would gather points.
Below are the pitch designs I created and presented to Sunderland AFC. We designed a concept for their potential new homepage along with a more in depth and content rich match centre which drew favourable comments from their media team.
Pitch work for Crystal Palace included designs of concepts for a new homepage, match centre, player profile, chinese website and also designs for a membership section showing different account levels.
Another project I worked on was to design pitch visuals for the Premier League. For the presentation we showed a new concept for the homepage along with an idea for a fan map showing the huge worldwide fanbase of the Premier league.