A very quick turn around was required for this animation which needed to showcase three current projects to the whole agency via a presentation. It needed to be a quick-paced snapshot that made a big impact. Firstly I created the frames for Playmaker and Skoda, then had to include another designer's animation for Vivir before timing them all to sync to the chosen music.
Expanding on the showcase video I then had to flesh out the video to promote the key selling features of Playmaker. Having more time to focus on this meant that I could look in detail at trying new techniques to add detail to the animation.
To support this pitch presentation I came up with an animation to promote the vast experience Reading Room has in a number of different sectors. For this I planned the illustration styles and colours we would use colours, then in collaboration with the Creative Director I planned out how to order the animation.